The words you use to describe your event can make a world of difference in how many people show up to your event. For all the technology we have at our fingertips words are still your most powerful marketing tool. When you describe your event, especially in your marketing, make your event description extraordinary. It doesn’t matter if you’re using traditional media (television, print, radio) or new media. You want the person reading or seeing your advertisements to automatically think, “I want to do that!”
As a quick example, which of the following would more likely peak your interest to attend the event captured in the video above?
- OR -
"Witness a thrilling nighttime kaleidoscope as the sky erupts with over 1,100 pyrotechnic bursts and the extraordinary Earth Globe floats across the lagoon, revealing wonders of the seven continents on its curved LED screens — the first ever of their kind. Revel in rousing original music as lasers turn the very sky into a work of art."
Both descriptions are for the same event. The longer description comes from the Disney Corporation. It's for their Reflections of Earth fireworks and laser light show at EPCOT.
You're description can be as long as you want. (Provided you hold your readers attention.) The marketing of your event needs to rival the quality of your event. Most event organizers create great events that nobody attends. Make sure you’re not making the same mistake. If you have something really great to share with people, don’t under hype your event.
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Want to get more great info? Check out the articles below:
- The Most Powerful Form of Online Advertising (Part I)
- The Most Powerful Form of Online Advertising (Part II)
- Advertising and Marketing that Sells
- Providing Massive Value in Your Marketing and Advertising
- P.T. Barnum on Advertising
- Why Well Planned Events Fail
- Turn Your Event Into an Experience
- The Event Promotion System
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