Using Email Marketing to Drive Your Advance Ticket Sales
Do Your Really Know Your Event Attendee?

Huge Event Promotion Mistake: Not Intentionally Creating a Sense of Immediate Buying Urgency

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Here’s an all-too-common phrase: “We have to get tickets on sale as quickly as possible so that people can buy early!” This “logic” gets applied constantly to event marketing campaigns.

There is one major flaw in this thinking: it’s completely wrong!

I’ve seen event producers flounder for months in the hope of generating advance ticket sales. Remember, just because your tickets are on sale doesn’t mean that people are interested in buying them. The biggest factor in poor ticket sales is the lack of a compelling reason for consumers to specifically buy right now!

"Your advance ticket sales are directly proportionate to the amount of DEMAND that you create for your event, NOT to how far in advance your tickets are sold."
- Eugene M. Loj

A Very Important Note on Demand
Ultimately, the level of demand is determined by your customers and prospects. Most event organizers create events that are built around their personal wants, not around what their target market wants. This is a colossal mistake, and it results in events that are doomed to fail before they start! I see event attendees bored by poorly organized events far too often. Remember, no amount of ad spending can make amends for an event that people simply don’t want to attend.

Profit Action:
Build your event around what your target market really wants! Doing so will create demand and skyrocket your advance ticket sales. By creating massive demand, our clients have driven their advanced ticket sales up to $100,000 in 60 minutes. This happens month before their event actually takes place, and they don’t spend a dime on advertising. You can do the same!

Want to get more information on advance ticket sales for your next event? Check out the articles below:

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