Here’s a very common question regarding promoting one’s event and social media … "Which social media platform should I focus on: Snapchat, Instagram, Facebook, Twitter?" The previous question is made even more complicated by new platforms constantly launching. Allow me to make a strong and straightforward recommendation. Want to know what the single greatest social media platform is for your event? Facebook! Yes, even in spite of Facebook's recent criticism and issues regarding Cambridge Analytica. I'm a firm believer that user privacy is paramount!
The recommendation is not because of the sheer number of people who use Facebook, but because of the depth of marketing tools, they make available to you. Facebook’s marketing tools allow you to quantify your advertising and marketing efforts in multiple ways that go well beyond likes and shares. Facebook’s powerful targeting tools are used by the savviest and most successful marketers on the Internet. However, there is a catch in accessing Facebook’s powerful marketing tools. Look at Mistake #4 for the answer.
PROFIT ACTION - Focus on Marketing Fundamentals
Technology is constantly changing, and social media tools evolve daily. Instead of chasing the next shiny object, focus on the fundamentals. Technology will constantly evolve and create change, but the fundamentals remain constant.
One of the most powerful marketing fundamentals to apply with your online event promotion efforts is direct response marketing. If you post anything on social media, measure your efforts to a result. In other words, measure everything you do with social media to a ticket sale. If the only thing you do moving forward is measure your efforts to ticket sales, it will revolutionize your event promotion efforts.
If you disagree with anything above, an old classic is still applicable. Master one discipline (platform), before moving on to the next one.
To get additional context on the above mistake, click on the link below:
Here are some additional social media resources you can use to market your event:
- Do You Make These Social Media Mistakes with Your Event?
- Measuring Your Social Media Event Promotion Efforts
- How to Leverage Facebook and Your Event Marketing
- Beware of the "Social Media" Event SMACKDOWN!
- Social Media, Your Event Marketing, and "Insider Info" . . .
- Social Media Comments and Your Event
- The Downside of Promoting Your Event with Social Media