A catchy domain name is always helpful in getting people to remember your web site. But when it comes to event marketing and promotion it is very easy for your domain name (even a catchy one) to get lost in all the details. I would argue that the most important piece of information that you want your prospect to remember from you advertising is your domain name. If and when people are interested in getting more information about your event, they’ll probably go online to get additional details. It’s much easier to remember your domain name than it is to remember plethora of advertising details such as dates, times, ticket details, performers, telephone numbers, etc. When advertising your web address in print advertising there are simple things you can do to insure greater impact. One simple technique is using selective capitalization in your domain name.
Take a look at your domain name. If you capitalize certain letters in your web address does it provide more visual impact? Consider the example below.
The capitalization doesn’t have to occur on the first letter of each word. Play around with the idea. Find the right capitalization combination that works for your web address. By capitalizing key letters in your domain name, you also make your domain name more legible and easier to remember. The idea is also applicable to any other form of visual media where your target market is going to read words (billboards, posters, fliers, etc.) Don't forget to drop the 'www.' when advertising your domain name. Check out "Event Promotions and Shortening Your Domain Name" for more details.
Capitalizing certain letters in a web address seems like a “no brainer,” but you’d be surprised at how few people make use of the practice. It's a simple technique that costs nothing to implement, yet brings you a high return on your investment.
Want to get more great info? Check out the articles below:
- Event Promotions and Shortening Your Domain Name
- Your Domain Name and Television Advertising
- Your Domain Name and Radio Advertising
- Why Well Planned Events Fail
- How to Get Them To Your Event
- Turn Your Event Into an Experience
- The Event Promotion System
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