How many times have you heard the old cliché “Content is King” on the Internet? A majority of content is in the form of text. Users can’t do much on a page that doesn’t contain words. “Click Here, Buy Now, Play, etc.” are just a few examples. Text is the simplest yet most powerful asset to any web site. Contrary to what some people may tell you, words are still the foundation of online communication. Are you making the most of the words you use?
“The Internet Will Make Libraries Obsolete”
Years ago a number of people predicted doom and gloom for the book industry as the Internet grew in popularity. They said libraries would go dark and bookstores would be a thing of the past. Better content would be available online. Online you have a full range of multimedia, from music to online videos. A book is just a bunch of words and maybe some pictures. Contrary to some predictions both bookstores and libraries are thriving. In fact, one could argue libraries and bookstores have become more popular as a result of the Internet. It comes back to words. Today you can download digital versions of a number of popular books. But, when is the last time you read a digital novel?
Words Are Still Extremely Popular and Very Profitable
Some of the most popular sites on the Internet are primary text based. News web sites and Blogs are just two examples. If all the videos, sounds, and pictures were taken away would users stop visiting a news web site?
Several companies are cashing in on text. An Adwords advertisement is probably the most unassuming piece of adverting on the face of the Earth. But Google makes billions of dollars annually from just text.
The power of the pen has been replaced with the keystroke. Yet it’s still black and white to the user. The power of words isn’t going to fade any time soon. Those who can craft compelling copy stand a much better chance of online success.
Want to get more great info? Check out the articles below:
- David Ogilvy's "Secret Weapon" for Advertising Success (Video)
- Advertising and Marketing that Sells
- A "Must Follow" Event Advertising Strategy
- Get Your Audience Involved Through Their Emotions
- Web Copy Argument: Short or Long?
- Promotional Headlines for Your Event Marketing
- Is Your Text the Right Color?
- Two Amazingly Powerful Event Survey Questions
- Proofing your Work On Paper
- The Event Promotion System
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