Is Your Text the Right Color?

Everyone should know some fundamentals about online copywriting.  It is a very large topic area. Today I'll concentrate on one particular aspect: text color.  I'm running across web sites daily that aren't sticking to basic online text standards:  specifically, text color in relation to background color.

Remember that you put significantly more strain on human eyes when reading text off a computer screen.  Unlike a book, our eye must interpret light coming from the screen. Because of this, you need to keep your text as easy to read as possible.  One of the easiest ways to ensure better readability of your site is by choosing the right text and background colors.

If you are using text on a light colored background, make sure that text has enough contrast.  Use dark text on a light colored background.  The same applies for the inverse.  If you have a dark colored background use light colored text.

One particular color to watch out for is red.  It deviates from the standards. My understanding is the color red is difficult for the human eye to detect because of the particular spectrum of light.  This is compounds the challenges of reading online.  Make sure you don't use red colored fonts on dark backgrounds.  Recently we had a client insist on red fonts on a dark background.  In my professional opinion, they made a poor decision to use red text and it dilutes the quality of their site.   It doesn't look good and is very difficult to read.

Always mind your online text color. Make sure you provide your user with online text that minimizes eye strain and maximizes readability.

Want to get more great info? Check out the articles below:

• The Content King of the Internet
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• Does Your Headline Grab Their Undivided Attention?
• Get Your Audience Involved Through Their Emotions
• Words with Pizzazz and Razzle Dazzle
• Web Copy Argument: Short or Long?
• Simple Long Copy Advice
• Promotional Headlines for Your Event
• Keep Your Text Columns Narrow
• Proofing your Work On Paper

• The Event Promotion System
  Get Your Free Event Promotion & Marketing Video Training

Comments

[Change Your Life for Better]

Choosing right font color for text and different color for background can make a huge difference in loyal readership count. I myself didn't realize this and only started appreciating this recently.

I came across this article as I was researching for one of my artcles on a similar topic:

Testing Font Colors –Are They Important in Articles?
http://communati.com/fornls/testing-font-colors-are-they-important-articles