What is Event Marketing? (Definition)

A quick look up on your favorite search engine will show that various companies have very different perspectives on the definition of event marketing. Depending where you look, you might find two completely different definitions for the phrase "Event Marketing."

What is the Definition of Event Marketing?
After some research, both online and offline, I’ve been able to boil down event marketing into the two definitions below . . .

Event Marketing - Definition #1:
The use of traditional or new media to promote, market, or advertise an event. Various forms of marketing and advertising are used to entice people to attend an event. Event types could include anything from not for profit fundraisers to sporting events, conventions, fundraisers, seminars, festivals, workshops, air shows, and many more.

Event Marketing - Definition #2:
Using an event, like those listed above, to engage perspective consumers, build awareness, or market a company’s products and services. One of the simplest examples is trade show marketing.  Your business purchases booth space and presents your company’s products or services to trade show attendees. Some companies rephrase this definition of event marketing as event-based marketing. The second definition of event marketing is best embodied in Ruth Stevens' book “Trade Show & Event Marketing: Plan, Promote & Profit.”

For the purpose of this web page I present ideas and strategies for the kind of event marketing found above in Definition #1. Hopefully the information above helps clear up some of the apparent confusion.

Want to get more great info? Check out the articles below:

• Why Well Planned Events Fail
• How to Get Them To Your Event
  
• Getting Them to Buy Tickets Early
• Turn Your Event Into an Experience
• Leveraging Your Sponsor's Digital Resources

• The Event Promotion System - Get Free Event Promotion & Marketing Video Training

Comments

[Irina]

Eugene, thank you, very much!!! The information is really essential, it helps to eliminate confusion in terms explanation.