Adding Value to Your Event with Stories

If you ask event organizers and patrons why someone might show up to an event, you’ll probably get two very different answers.  One simple, yet important, thing you can do is to tap into the interests of your perspective customer. It’s imperative to get people excited about your event. Ask yourself the question almost every perspective buyer subconsciously asks about your event “Why should I care?” Having a worthy charitable cause is no longer enough to drive event attendance. There are so many events that it's easy for the consumer to suffer from information overload. One way to beat the competition is by tapping into the subconscious mind of the consumer.

Tell Them A Great Story
I’m a big history buff.  The one thing that makes history really interesting is a great story.  It’s the “Did you know . . .“ line that can take something from being mundane to extraordinary. 
You should include story telling into various aspects of your event. Can you tell people a good story about some aspect of your event that will capture interest and attention? Get people to say "I wanna see that!" Relevant stories can instantly add value and credibility to your event. The best part is that words are fairly inexpensive.

Audio and Video Storytelling
Another consideration is using audio and video to tell a story. Consider an exclusive audio interview with an event performer or event the event organizer. There are a plethora of interesting videos on YouTube that you can easily embed into you event marketing process. Always ask yourself the question “Why should I care?” Don’t try to let cool technology trump high quality content.

People love good stories. Even more than good stories they love to tell other people good stories. Use that simple process to your advantage when marketing your event.