Concentrating on User Centered Design
2006 ICAS Wrap Up

The Value of Free Information

For the longest time I refused to give away free information.  If you wanted the information or service, you needed to pay me.  That ideology was a huge business mistake.  My business mentors told me to give away free information years ago.  I finally wised up. Today I give out tons of free information.  I encourage anyone with a unique service or product to do the same.

What if I give too much good information away?
You can't, people love free information.  If you give them enough of it, they'll return for more.  High quality information positions you as an expert in your field. Businesses want to hire experts.  Experts in a particular field carry with them a high degree of trust and credibility.  Both of which are significant buying factors.  Experts also get paid more.

You don't need to give away your best information. 
This is where you will make your money. You can tease people with good information and make them pay for the best information.  Just make sure your best information does what you promise. 

Go out there and give away great free advice.  It is one of the best, yet most under used of business practices.   This has led me to more sales leads than any other process I've used over the years.

Want to get more great info? Check out the articles below:

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