A Web Site Redesign Mistake
A Controversial Topic for the Real World

Expecting Success Online

Everyone with a web site should have a goal in mind.  As I’ve stated before, having a web site just to have a web site isn’t enough.  Be pragmatic when setting online goals and strategy .  Most businesses miss the boat by setting goals that are far too difficult to achieve.   When the desired result isn’t achieved, in the shortest time possible, most get frustrated and quit.

I’m fairly pithy in this article.  Please don’t confuse an experienced and pragmatic viewpoint as negativity.  Many people get frustrated when I don’t tell them what they like to hear.  I refuse to pass along impractical online dreams to the masses.  But, I do believe you need to be smart, realistic, and positive with your online pursuits.  To be successful online takes dedication and hard work.

One of the biggest keys to online success is embodied in the following words “Marketing. Marketing, and Marketing.” People need to know about your web site and how to get there.  You can take a decent product or service and market it properly to achieve tremendous success.  Or you can have the best product in the world with zero marketing and go nowhere.  Smart marketing is quintessential!

I have a number of friends who want to become wealthy using the Internet.  Yet when I tell them what’s involved they respond with “I don’t have the time.” I think this is a load of dung.  The people who are serious about being successful online find the time.  I’ve tried to help and encourage almost a hundred people over the last decade.  Of all the advice that I’ve given to friends; two people have taken the initiative to move forward.  They understand the risk versus rewards scenario.  At the end of the day it’s up to the an individual to take initiative.

Almost every single online success story had humble beginnings. I cannot think of anyone who did remarkably well right from startup. Several people stumble through the online growing process.  Most of the Internet gurus started off making a few hundred dollars a month. Today some of them make in excess of $150K a month.

Set your online expectations reasonably high, but not too high.  If you choose to play the online game: play it with knowledge, tenacity, and determination.Nobody is entitled to anything but opportunity.  Not even to a level playing field. Nothing. Nada. Just opportunity.”  - Dan Kennedy

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