Marketing with Stories
Concentrating on User Centered Design

Networks and Marketing

The airshow convention started today.  I spent most of the time catching up with friends and meeting new people.  One of the people I had dinner with might bring me a tremendous amount of business.  The ironic thing is he initially started a conversation with me because of the airplane polo shirt I was wearing. 

People always say "you need to be in the right place at the right time." My advice is make sure you put yourself into the right place at the right time! It is easier than most people think.  If you are passionate about your market get yourself out to all the conventions and trade shows.  You can accomplish so much by meeting new people who are passionate about the same thing. 

Years ago I came up with an industry specific business idea.  I spent years developing it and competing against business with more resources.  That business idea has been sitting on the shelf for a few years. Today I started a conversation that might allow me to join with one of my industry competitors and punch through a huge barrier.  All those years of work and money invested might actually pay off.

Because of the power of personal networks I've achieved what other people classify as "impossible." It is amazing what you can accomplish with a few drinks with someone. When you have a good network in place almost anything is possible.  "We live in a world that offers no guarantees, only opportunities." - Michael Michalko. Grab your business cards and get going!

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