2006 ICAS Wrap Up
A Great Customer Service Example

Bunnies, Martinis, and Brand

The airshow convention finished with a wonderful gala. Unlike some of the other gents I decided to stay in my tuxedo after the gala finished.  That decision would prove very useful later in the evening.

My adventuresome ways can get me into the most interesting situations.  After the gala I decided to head out to the Playboy Club. What better place for a young man to be adventuresome? 

I always try to learn something with each new experience. In this case it turned into a lesson in branding.  Very few companies truly understand how to market their brand. The Playboy Club does an excellent job of tastefully presenting their brand.  The branding starts when the elevator door opens up to the club.  Everything is branded from the bathrooms to the matches. But it isn’t over done.  There is history and stories to go along with their brand. After I picked up my Martini at the bar I started to peruse the surroundings. As expected the Bunnies are beyond beautiful.  Because of their beauty they become a dangerous distraction for young men seeking success at the card tables. I decided to stay away from the tables. During my adventure I did manage to meet some lovely ladies from California and chatted with them.

What can cotton tails and cufflinks teach you about business branding? Study other companies and how they implement their brand.  Business innovation usually stems from recreating current ideas or resurrecting old ideas.  Next time you are out and about take the time to observe your environment.  You’ll be amazed what you notice when you really study something.  Look for the business angle. Your next great idea might come from something most people will never notice.

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