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Using 40 Million Dollar Words

Recently, an old web project came up in discussion.  Like any web site you work on, you learn something about a client and their services.  One would think after 25 hours of web development and reviewing a client's thoroughly their copy that I could tell other people about this client. In fact I can tell people what field the client specializes in, but I can't tell you any other details. Their web site copy was so far above my head, that I don't fully understand what services they offer.(My genius has been questioned by a few people - including myself - but still.)

Too many company web sites use "corporate verbiage" or other high end vocabulary for their web copy.  Remember that the user might not always use the same words or phrasing.  Web writing, like your web site, should be clear, concise, and simple.  There is no benefit in writing above the average comprehension of your users. In most cases being a vocabulary scholar confuses users and makes retaining information from your site difficult.   How many sites do you visit regularly because the writing is extraordinary?   I'm guessing not very many, if any at all.  You probably visit sites that provide high quality content.

Your site will keep people coming back if it offers high quality content that is easy to read.  Use a conversational style of writing.  Be informative and interesting at the same time.

Additional Resource:
Lower-Literacy Users

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