Social Media, Social Networking, and Event Promotion

Some Practical Social Media Advice
While digging around the Net, I found an interesting post on social media and event promotion. The article comes from Switzerland's Stephanie Booth. In "5 Lessons in Promoting Events Using Social Media," Stephanie writes about the trails and tribulations she experienced in promoting an event with social media. Her post is well worth the read. It will give you interesting insight and ideas for promoting your upcoming event with social media.

Strike a Balance
It's hard to miss the buzz about social media and event promotion. In "Web 2.0, Social Media, and Event Promotion" I advocate striking a balance between social media and the web centric style. I really think the core of any advertising and promotion boils down to making a meaningful connection with your prospect.  It doesn't matter if you use video, blogs, or the latest technology. If you can't send out a message that quickly connects with the individual reader, you’re up the creek.

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Web 2.0, Social Media, and Event Promotion

Recently, I received a comment on Web 2.0 technologies as they pertain to event promotion. The comment questioned the need for a traditional web site in the Web 2.0 world.  It’s a pretty important question savvy event organizers need to examine. The first place to start is with a definition of Web 2.0.

What is Web 2.0?
The definition of web 2.0 is fairly enigmatic. If you ask a dozen different IT people for their definition, you’re probably going to get a dozen different answers. I like Tim O’Reilly’s simplified definition of Web 2.0:

Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.

I think Web 2.0 technology offers a better way to deliver information to your target market. This includes technology like RSS feeds, blogs, and socialized media, just to name a few.
Both Yahoo and Google are leveraging various Web 2.0 and social media technologies. Yet, they don’t seem too quick to abandon their top tier web sites. They’re leveraging their market share with new technology.

Socialized Media
Socialized media includes technology and services like Blogs, Facebook, MySpace, Twitter, etc. Most people would classify social media as Web 2.0 technology. I believe social media is great and it has its’ purpose. But I don’t think social media can replace the benefit of having you own web site. Your own web site gives you a certain level of credibility and authority online.  It’s the one stop shop for people trying to find out more information about your event.

Find Your Balance
I advocate being balanced in approaching your marketing with technology. Web 2.0 technologies are beneficial to promoting and marketing one’s event. I think it’s fair more beneficial to leverage your traditional web site with web 2.0 technologies. You want to make your information easily available to those who are most interested, your target market. Different events will have different target markets.
Too many people focus on the bells and whistles of technology.  Focus on what’s useful to your target market, not what’s cool.

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