One of the most common questions I receive is, "Eugene, do you have any suggestion on when to start selling tickets to my event?"
My answer is directly out of the "The Top 10 Event Marketing Mistakes ... and How To Avoid Them!" Report. If you haven't received your copy, please reply to this email with your request. There is a powerful Client ONLY 60-minute video training BONUS at the end of the report. If you skip all the good stuff and go directly to the video, it's still well worth your time!
Here's an all-too-common phrase: "We have to get tickets on sale as quickly as possible so that people can buy early!" This "logic" gets applied regularly to event marketing campaigns. There is one major flaw with this thinking: it's completely wrong!
I've seen event organizers flounder for months in the hope of generating advance ticket sales. Remember, just because your tickets are on sale doesn't mean that people are interested in buying them. That last sentence is significant! Because a key factor in poor ticket sales is the lack of a compelling reason for your consumers to buy right now!
"Your advance ticket sales are directly proportionate to the amount of DEMAND that you create for your event, NOT to how far in advance the tickets are sold."
A Very Important Note on Demand
Ultimately, the level of demand is determined by your customers and prospects. Most event organizers create events that are built around their personal wants, not around what their target market wants. This is a colossal mistake, and it results in events that are doomed to fail before they open the admission gate! I see event spectators being bored with poorly selected entertainment all the time. Remember, no amount of ad spending can make amends for an event that people just don't want to attend.
Build your event around what your target market really wants! Doing so will create demand and skyrocket your advance ticket sales.
By creating massive demand, our clients have driven their advanced ticket sales up to $100,000 in 60 minutes. This happens months before their events actually take place, and in some cases, they don't have to spend a dime on advertising. You can do the same!
Again, if you'd like the complimentary PDF report and special BONUS video training, sign-up to become a subscriber.
If you already have massive DEMAND for your event, you're going to want to invest in March's "Event Profit Report!" The multiplier effect is extraordinary and will skyrocket your advance ticket sales.
Photo: Temple of Olympian Zeus
Want to get more advance ticketing info? Check out the articles below:
- Event Marketing Idea: Blocking Your Tickets
- Smart Advance Ticket Strategies
- Event Promotion: The Psychology of Ticket Prices
- Leveraging Huge Ticket Discounts to Drive Advance Tickets Sales
- How to Sell Even More Tickets to Your Event
- When to Start Selling Tickets for Your Event
- Charging a Premium Event Ticket Price
- Getting Them to Buy Tickets Early