Question: "Isn't a thousand pages of info, a thousand ways to generate leads?"
Stop effing around & do it already

"Hookers host . . . Wine Tasting event!"

"Hookers host successful annual Wine Tasting event." Believe it or not, that was an actual article headline.

"Eugene, what the heck is going on here?!?!" I'm asking you to do a little research for your event. Specifically, research that involves successful modeling of events. Research regarding hookers?

To be clear, the actual search term I put into Google News was "successful event." (I would never ask you to compromise your ethics or morality.) The hooker event happened to be one of the first-page search results. The article also contained tangible results from their event and not what you would expect. According to the article, the wine tasting event went on to produce $9,000 of gross profit.

Event modeling is the process of doing a little research and then picking up the telephone to verify the facts. You're looking for super successful events. Google search is a great place to start. Make sure you toggle the "News" tab for your search.

Your goal is to backup any event successes you find with hard data. That's why a telephone call to the successful event organizer is necessary. You need to diplomatically verify the "success" of an event.

When looking for successful events, choose a non-competing event. My simple rule of thumb is to look for an event that is at least 250 Miles / 400 KM away. This ensures there is no direct competition. As soon as most event organizers realize you're not in direct competition, they are like an open book.

Remember, that in most cases event organizers love to talk about their success. It's not like you're nosey, because the successes you ask about are in the article. You're just trying to get more details. It can be as simple as, "that's great that you sold out your event, can you please tell me more about that?"

Having personally made dozens of event modeling calls, I cannot recall a single instance where an event organizer wasn't gleefully forthcoming with information.

If you're looking for a new way to make money at your next event, do a little research and dial for dollars. A proven idea in the marketplace is also a great way to mitigate any risk to you and your event.

In case you're curious, here's the link to the article:

To Your Success,


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