Event Marketing Idea: Blocking Your Tickets
Connecting with Your Event Audience Online

Using Mystery and Your Event Promotion

Have you ever used a little mystery or intrigue to promote your event? We humans tend to be a very curious bunch.  Once we’re teased with something of interest, it's usually followed by an insatiable itch to find out more.

The Sneak Peak
A great example of using mystery to tease something bigger is a movie trailer. What is a movie trailer? A movie trailer is a short two minute vignette to get people interested in going to see the full movie. Have you every thought of using the trailer idea to promote your event? With inexpensive video recording and free services like YouTube, it's never been easier to create your own videos.

Delivering the Goods

One caveat of mystery is not letting your audience down. If you’re building up a promotion using mystery make sure that you deliver something big. You want your audience to say, “Wow, that’s amazing!” You never want them underwhelmed by the experience. How many times have you seen something built up so big that it can’t possibility meet someone’s expectations? It's like seeing a great movie trailer and then being let down by the feature length version of the film. If you're going to tease, make sure you deliver the goods!

Below, I’ve included a video presentation by J.J. Abrams, the creator of Lost and number of Hollywood movies.  In the video, J.J. talks about Mystery Boxes and how they get integrated into various stories.  Take a few minutes and watch the video. It might give you an idea that can be integrated into you next event or promotion.

Want to get more great info? Check out the articles below:

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)