Event Marketing Idea: Blocking Your Tickets
Connecting with Your Event Audience Online

Using Mystery and Your Event Promotion

Have you ever used a little mystery or intrigue to promote your event? We humans tend to be a very curious bunch.  Once we’re teased with something of interest, it's usually followed by an insatiable itch to find out more.

The Sneak Peak
A great example of using mystery to tease something bigger is a movie trailer. What is a movie trailer? A movie trailer is a short two minute vignette to get people interested in going to see the full movie. Have you every thought of using the trailer idea to promote your event? With inexpensive video recording and free services like YouTube, it's never been easier to create your own videos.

Delivering the Goods

One caveat of mystery is not letting your audience down. If you’re building up a promotion using mystery make sure that you deliver something big. You want your audience to say, “Wow, that’s amazing!” You never want them underwhelmed by the experience. How many times have you seen something built up so big that it can’t possibility meet someone’s expectations? It's like seeing a great movie trailer and then being let down by the feature length version of the film. If you're going to tease, make sure you deliver the goods!

Below, I’ve included a video presentation by J.J. Abrams, the creator of Lost and number of Hollywood movies.  In the video, J.J. talks about Mystery Boxes and how they get integrated into various stories.  Take a few minutes and watch the video. It might give you an idea that can be integrated into you next event or promotion.

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