Last week, during a local marketing meeting, a thought occurred to me. I was in a room full of 25 savvy marketers/business people. I thought to myself "why not ask the meeting attendees some simple yet important questions regarding their company web sites." It was an informal survey and the results ended up resonating an important point. My first question was, "Do you have a company web site?" Almost everyone in the room raised their hand. Two questions later only three people had their hand still raised. Out of a group of 25 people only 3 (12%) had a web site that supported their business. I believe there are three simple yet important questions any business owner could ask themselves to identify if their web site is supporting their business. The questions that follow are the same questions I asked the meeting participants.
The Important Questions To Consider
- Is my web site helping to generate revenue for my company?
- Does my web site generate quantifiable sale leads for my company?
- Does my web site save my company money on a regular basis?
Ideally, "Yes" should be the answer to all the questions above. A truly effective web site, at a minimum, should answer "Yes" to at least two of the questions. Many people will answer yes to the questions, but give very nebulous information to support their answer. A "Yes" response should be followed by supporting data, "Yes, we generated sales leads with out web site, and here is how we accomplished that . . ."
A Difficult Path to Travel
It isn't easy to create a web site that you can answer yes to the three questions above. It took me years to figure out how to create a web site that generated leads, creates consistent revenue, and saves money on a regular basis. I'm still in the process of creating a web site that does all three things. Every company with a web site should strive to create a site that measurably saves money, generates leads, and increases revenue. "Because everyone else has one" isn't a good reason to have a web site.
Want to get more great info? Check out the articles below:
- What is Web Usability? And Why You Should Care . . .
- Web Usability: The Importance of Balancing Content and Graphic Design
- Hitting a HOME RUN with Your Web Site
- Don’t Pollute Your Web Site
- Do You Make These Usability Mistakes?
- Objectivity Paves the Way to Online Success
- LCU (Least Competent User) Usability Testing
- Web Usability - ALERT! Dominant Users and Focus Groups
- The Event Promotion System
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