Getting More Opt-ins & Making More Money Online
How to Sell Out Your Event

Getting Detailed Feedback To Improve Your Event

Event_feedback_survey If you want to truly improve your event, you need to identify what people disliked about your event. At first thought the previous suggestion might seem a bit counter intuitive, if not scary. Too many event organizers and planners are apt to only be interested in positive feedback. Don’t be lured into the same trap! A few months ago I wrote a post “A Negative Question to Create a Better Event.” The post suggested a counterintuitive way of getting feedback for one’s event. You should honestly consider the advice outlined in the post. It came from a guy who sells out his event of 7,000+ people more than 30 days in advance. Last month, I had an opportunity to put into practice the advice from “A Negative Question to Create a Better Event.” Below is a brief synopsis of the surprising results.

The Negative Feedback Case Study – Not Expected
During the last weekend of May a local client held their annual air show. Immediately after the event, people started sending in their unsolicited feedback.  About 35 people sent in email feedback over a three day span. For the most part, the patron feedback was very positive and general in nature.

Four days after the event, I sent out a thank you email with a survey link.  The email included a link that brought visitors to a page with one simple survey question . . . “What DIDN’T you like about the event?” Below the survey question was a simple text box form.  In a little over a week’s time 375 people sent in their feedback. The survey results identified very specific issues people had with the event. That wasn’t the case with the unsolicited feedback. Here is something really interesting . . .  Even though the survey asked people what they didn’t like about the event, people still sent in a ton of positive feedback.  Because the event is recurring, all of the collected feedback can now be used to improve the event.

You Must Ask for Feedback
Here is one of the most important lessons I learned over the years regarding event marketing and promotion . . . you have to actively engage your patrons to send event feedback.  Never expect patrons to just email you feedback.  It never works that way. After two months only about 40 people sent in their unsolicited feedback. Compare that with the almost 400 people who sent into detailed feedback when prompted. If you’re truly dedicated to creating a great event (especially if it’s a recurring event) don’t be afraid to collect negative feedback.

Want to get more great info? Check out the articles below:

Comments

Search engine placement marketing

Sounds like the typical reverse psychology scenario. Ask for negative feedback and you get positive feedback too. I know I would be prompted to put in positive statements if I was also putting down some negative ones. Good idea!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)