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Event Search Marketing and Your Description Tag

When it comes to search engine optimization and event promotion, simple things can have big impact. Search Engine Marketing is critical in your event marketing and promotion efforts. Check out "Leveraging Your Event Promotion with SEO." One easy SEO improvement, with a high level of impact, is crafting a compelling description tag. The description tag is used to tell an internet searcher what a particular page is all about. Each page on your event web site should have its’ own unique description tag. 

An Example
Below is a shameless self-promotion example. The section highlighted in Red is the description tag.

Event_Search_Marketing_Description

If They’re Searching - They’re at Least Curious About Your Event
Keep this in mind when writing a description tag . . . Most people searching for your event web site are at least curious about your event.  When is the last time you used a search engine to look up something of no interest to you?  If a searcher finds a search listing for your web site in the search engine you want them to click on your link, not the competitions. A strong description tags helps in getting people to click on your web site link.

Make Your Description Tags Compelling to Click
Description tags shouldn’t be boring or mundane.  Think of your description tag as a way to get people to click on your link on the search engine results page.  Does your description tag give someone a compelling reason to click? The best description tags give internet searchers a compelling reason to click.

A Bad Example
Here is an example of a bad or inaccurate description tag for an event or business. It gives the reader almost no incentive to click. Be sure you're not making the same mistake.

Event_Search_Description_Tag_Bad

Balance Click'ability and Search'ability
Some search marketing specialist might suggest that you try to include search relevant keywords in your description tag.  I would argue that the best tag for search relevant keywords is your title tag. Description tags don't carry as much importance as the title tags in search engine placement. Therefore keep your description tag focused on getting people to click on the link.  Think of your description tag as the Unique Selling Proposition (USP) for individual web pages on your event site.

Want to get more great info? Check out the articles below:

Comments

Netultimate

All the information you give is really good. I got a bunch of good ideas from your info. Thanks

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