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« An Important Event Web Site Statistic for Promoters and Event Planners | Main | Simple Long Copy Advice »

Creating an Extraordinary Experience with Words

Words_and_story My dad emailed me the story (link) below a few years ago. It's an 800 word half-page personal narrative describing the extraordinary experience of flight. Even after a quick read, it’s a story that is difficult to forget.  There is no audio or video.  Yet the story (published in 1999) has no problem holding its weight in today’s overly saturated world of multimedia.

In the end, it’s an excellent example of the power of words.  I’m still a firm believer that words, especially written words, are the most powerful marketing tool on the internet. It's well worth 120 seconds of your time.


After you read the story think of ways to apply passionate writing to market your event with a great story.

Check it out . . .
"On a Wing and a Prayer"

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