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« Using Scarcity with Free Events | Main | Your Event & Video Testimonials »

Red Bull Air Race - Exciting Viral Video

Last week I attended the International Council of Air Shows’ Annual (ICAS) convention in Las Vegas.  During the convention representatives from the Red Bull Air Race made a convention appearance. You can think of the Red Bull air races like NASCAR in the sky. During a break from their air racing they frequently use air show performers as intermission acts, hence their attendance at the ICAS convention. Red Bull really caught my attention after I participated in one of their air races.  As an organization they excel at both promoting and producing events. Red Bull’s presence at the convention prompted me to check out their web site and find a really cool video.

Video Highlights of Your Event
Below you will find a short highlight video from Red Bull’s 2008 Air Race season.  The music might not be for everyone, but the video footage is astonishing.  If you’re looking for an exciting event video you want to emulate, don’t look any further than Red Bull. You know you have a winning video to promote your event when people say out loud “That looks awesome, I want to attend one of those.”

2008 Red Bull Highlight Video


Going Viral

Red Bull leverages social media to get their videos distributed all over the world. All it takes is one really great video and rabid fans do the rest of the work for you. This is where a site like YouTube comes in handy. You can post one video and then have hundreds of other people post that same video to their web site. It’s like hiring an army of free promoters for your event. Are you taking advantage of a great promotional video for your event and viral marketing?

If you have a cool video of your event, post it to YouTube or any of the other online video resources. Use online champions to get your videos out to the masses. It’s one of the easiest and least expensive ways to promote your event.

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