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« Red Bull Air Race - Exciting Viral Video | Main | The Holidays & Advance Ticket Sales »

Your Event & Video Testimonials

In “Let Other People Sell Your Event for You,” I wrote about the importance of letting others sell your event for you. In the post I featured a powerful quote by Dan Kennedy:

“What others say about you and your product, service, or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent.”

The best video you could ever capture about your event is patron video testimonials.  Having a patron talk into the camera about how great you event is while using the actual event as a backdrop is priceless. Today I’d like to share with you what one can do with a decent video camera and decent video editing. The video below was filmed by a third-party which gives it even more credibility.

Flour City Brewers' Fest 2008


Don't Forget This Important Point
Regardless of who is shooting video for your event, make sure they get some video testimonials of event patrons during your event.  You can use the testimonials as promotion and marketing piece next time you have an event.  If you look at most events little attention is paid to event patrons. Make sure you’re not making that same mistake.

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