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« Using Video to Promote Your Event | Main | Building Your List – Above the Fold »

Social Media, Social Networking, and Event Promotion

Some Practical Social Media Advice
While digging around the Net, I found an interesting post on social media and event promotion. The article comes from Switzerland's Stephanie Booth. In "5 Lessons in Promoting Events Using Social Media," Stephanie writes about the trails and tribulations she experienced in promoting an event with social media. Her post is well worth the read. It will give you interesting insight and ideas for promoting your upcoming event with social media.

Strike a Balance
It's hard to miss the buzz about social media and event promotion. In "Web 2.0, Social Media, and Event Promotion" I advocate striking a balance between social media and the web centric style. I really think the core of any advertising and promotion boils down to making a meaningful connection with your prospect.  It doesn't matter if you use video, blogs, or the latest technology. If you can't send out a message that quickly connects with the individual reader, you’re up the creek.

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