Event Marketing: Updating Your Event Web Site
As an event approaches so do the number of updates typically made on your event web site. There is something important to keep in mind when you make content updates on your event web site. Just because you’re making updates to your web site doesn’t mean that your users are cognizant of those updates. I’ve seen event organizers work diligently to keep their event web sites as up to date as possible. Many times those updates go completely unnoticed by their users. You don’t want that happening if you have some really important information to get out to your prospective event patrons regarding your event.
Remember Your Return Visitors
It’s important to keep in mind that a portion of your web site visitors come in the form of return visitors. My event marketing clients noticed a consistent return visitor rate of about 30% regardless of their specific event niches.
A Simple Solution
A quick and easy way to orient users with any updates you’ve made on your event web site is with an extremely simple news update section. If you have a moment, visit Yahoo.com. Not much has changed in how Yahoo displays news stories over the years. I’ve used the Yahoo news section as a model for displaying news stories on event web sites. You can dedicate a small section, above the fold, on your homepage for an updated news section. Try to keep your news section as simple as possible. I’ve included an example below that I’ve implemented on client web sites.
News Updated – 14:23 EDT on 08/31/2008
- Short Headline #1 (Hyperlink)
- Short Headline #2 (Hyperlink)
- Short Headline #3 (Hyperlink)
There is nothing fancy about the example above. Try to keep things as simple as possible. A few simple lines of compelling text with links to additional information are all you really need.
Want to get more great info? Check out the articles below:
- Why Well Planned Events Fail
- How to Get Them To Your Event
- Getting Them to Buy Tickets Early
- Turn Your Event Into an Experience
- Leveraging Your Sponsor's Digital Resources
- The Event Promotion System - Get Free Event Promotion & Marketing Video Training