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« Technology versus Just Event Marketing | Main | Event Marketing Idea: Leveraging Your Voicemail »

Event Promotion: A Big Bucks Idea for Your Next Event

Do you have a certain segment of your event attendees who are willing to pay more for a very unique experience? Almost every event has a group of people looking for the ultimate experience. Consider the following:

Most air shows have an attendance of a few thousand to tens of thousands of people. The general admission ticket price we’ll use for this example is $10 USD. There is always going to be a small percentage of air show fans that are looking for the ultimate experience. You can offer those looking for the ultimate air show experience a “Top Gun Club” ticket for $100 per day per person. The $100 ticket gets you VIP Parking, access to a tented area right on the flight line, all you can eat food and drinks, and visits from the air show performers though out the day.

Let’s assume that the air show in this example gets 25,000 attendees for the weekend.  Could you sell 100 “Top Gun Club” tickets for $100 each? That’s an extra $10,000 in revenue per day for your event. Some might say "There is no way people are willing to pay that much!" I’ve spoken to air show organizers that have successfully implemented a very similar program to the one given above. They never seem to have problems selling our their “Top Gun” packages well in advance.

Customize the Idea for Your Event

You can use the idea above and customize it for your event. The pricing and structure is entirely at your discretion. What can you offer your event attendees as the ultimate experience? Maybe it’s backstage passes, or an exclusive VIP engagement with one of your performers or speakers. Find out what people really want and offer them a high end version.

The Caveat - You Must Deliver Massive Value
One very important part that you don’t want to neglect is delivering massive value to your premium buyer. That’s probably the quickest way close the door on any high end specialty packages in the future. Your focus should be delivering an experience that far exceeds expectations.  If you have a VIP package that cost $100, make the purchaser feel like they receiving $500 in value. Spend some time thinking about the simple things to deliver massive value. It can be a series of low cost ideas that when combined become very impressive.

There are always a small percentage of people that are willing to pay big bucks for something unique.
Think of ways to offer a truly unique experience for a small segment of your attendees. It can be a great way to raise some big bucks at your next event.

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Comments

Cheech Barry

What a great idea! I have a club and have a VIP room and was wondering what to do with it to make more money and you just hit the spot!
I will be changing the format for that room shortly!

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