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« Event Marketing: Do You have an Online Champion for Your Event? | Main | Event Promotion & Counter-Intuitive Results »

Do You have an Awe Inspiring Event?

Shuttle Imagine this, you’re driving down the interstate and numerous cars start pulling off to the side of the road in unison. Upon parking their cars, people get out and start staring into the distance.  At this point your curiosity starts to take over. Finally in an attempt to figure out what’s happening, you pull over. After parking your car, you approach the first person you find and ask “What’s going on? Was there an accident or something?” And then you get the answer, “the Space Shuttle is blasting off in about 60 seconds.”

Spine Tingling
The story above was told to me by some people I recently met from Boston. Yesterday, I was fortunate enough to witness the Space Shuttle Atlantis blast off into space. It was literally one of those spine tingling events. Everyone around you is cheering and clamping enthusiastically. In all honesty watching a launch on television versus being there in person are two completely different things. If you’re in Florida during a scheduled launch try to make it to Space View Park in Titusville. It is worth driving for a few hours.

Are You Creating a Buzz?
There are some events that are so extraordinary that they don’t require any advertising. A space shuttle launch is one of those spectacle events. I understand most people don’t have a space shuttle at their beckon call. Yet there are things almost every event organizer can do to create a buzz about their event. Ask yourself “Is there some way to make your event so extraordinary that you don’t need to advertise to get people to show up?” Think beyond money or advertising. Focus on getting good publicity, which costs you almost nothing versus advertising. If you can create such a buzz for your event that people can't help but attend, it's going to be very difficult not to be successful.

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