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« Squeeze Pages versus Splash Pages | Main | Moving Forward with Your Ideas »

A Quick Way to Find the Dominant Web Page Element

In web design and web usability it is often important to know what elements on your web page attract the most attention. The dominant page element attracts the most visual attention on any given web page. Attracting attention can either be a virtue or a vice.  A vice would be when an element is distracting from a compelling headline. A dominant element might distract the user from accomplishing their goals on your web site. The first place to start is identifying the dominant element on your web site.

Blur Your Vision
The easiest way to find the dominate element on any web page is buy de-focusing or blurbing your eyes when you are looking at a web page. Blur your eyes just enough to make the text difficult to read. You don't want to blurb your vision so much that you start to cross fields of view.  While your vision is blurred, pay attention to what element or elements stand out the most on your web page. The part that stands out is your dominant element.

Where is the Emphasis?
Does the dominant element on the your web page that stands out too much or unbalance your design? Overly dominant page elements can distract from your messaging and dilute the effectiveness of your design. Traditionally the most dominate web site elements should be found on top of the browser window or adjacent to your most important messaging. Make sure that your advertising doesn't get in the way of your messaging.

De-Emphasizing
You can bring less emphasis to elements in several different ways. If it's a matter of large imagery, reduce the physical size of the image on your web page. Bold, dark, and vibrant colors can also attract too much attention.  Consider using colors that strike an even balance to your overall design. 

Do you know someone who is a graphic designer or artist? Leverage a graphic designer's critical eye to identify dominant page elements. A graphic designer or artist should be able to give you very straightforward advice on how to bring more or less emphasis to your design.

Make sure you are bringing emphasis to the right areas of your web page.

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