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« Do You Make These Costly Web Site Mistakes? | Main | Does Your Web Site Stick? »

The Future of Online Retail = Trust

As we move toward the future more Internet user are going to make purchases online. Smart companies are positioning themselves for the future starting now.  Consider the following information offered by Jupiter Research …

By 2010, 71% of online users will use the Internet to shop compared to 65% in 2005, however, online retailers will find it difficult to find new non-buyers to convert. Online retailers will rely heavily on existing online shoppers to spend more than compared with previous years.

"Retailers can expect to be dealing with an increasingly experienced population of online shoppers," said Jupiter Research Analyst Patti Freeman Evans. "The online retail environment is maturing, and online buyers have become more savvy about finding free shipping and deeper discounts," added Freeman Evans.

Source: Jupitermedia Corporation

Not About Getting Found
One of the biggest fallacies that most novice web site owners make is assuming people will buy because they find you online. This sound advice is given by Internet experts all the time: “Most people visit a web site and never return.” Are you doing something to capture their information?

Permission Marketing
If you can capture a potential consumer’s information through permission marketing, you’re one step ahead of most people.  Users require a very good reason to give up any type of personal information.  The most successful online entrepreneurs have a process in place for soft selling users.  Instead of one chance to make a sale to a user they create several selling opportunities.  It is a matter of establishing trust and credibility.

Friends Buy From Friends
One of my business mentors always reminds me of an important business lesson.  It is true to both the online and offline consumers.  It goes like this, “when all things are equal friends buy from friends.  When things are unequal, friends still buy from friends.”  When it comes to products and services, price doesn’t always matter.  For the consumer, it’s about who can you trust.

Are you doing what it takes to build trust and credibility with your user over the long run?

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