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« Starting on the Internet, Slowly | Main | How NOT to Make a Submarine Sandwich »

Cashing in On Online Speed

This post is a small side note to "The User Attention Span" post.  The "Attention Span" post briefly discusses how users want their information faster than ever. If you cannot load your web site quickly users will find alternatives. Your web site load time can also translate into dollar signs either positive or negative.

Money and Load Time
Lee Dodd had an interesting comment from a user on the relationship of speed to revenue. "It’s only been a few days, but I’ve already noticed an increase in traffic, page views, and ad revenue. What does that mean? Simple: Slow Servers = Less Traffic, or more importantly, Faster Servers = More Money“. It is true that search engines and end users DO NOT like slow loading sites."  Is your web site performance hindering your online revenue potential?

One place you don't want to have an extra load time is with your shopping cart solution.  There are already a number of factors that increase shopping cart abandonment.  Don't give your users another reason to abandon your cart.

Determining Page Size 
This past week someone asked me if there was an easy way to determine page load times. During some perusing of the Internet I found a link on Lee Todd's Blog that gives you size and web site load time information.  The utility allows you to enter multiple domains at one time.  This allows you to do a simple compare and contrast between your site and other web sites of your choosing.

Users like web sites that are quick and to the point.  The quicker you load your web site, the faster you have an opportunity to make money. Make every effort possible to decrease your page load times.

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