Starting on the Internet, Slowly
If you are thinking of starting a web site you might want to consider setting up a temporary web page. A one page site is a great way to get your feet wet without committing large sums of money or time. Start with a one page site and take a "Baby Steps Approach." Build as you go and don't over commit. The emphasis should be on keeping things small and simple. Your site can be used for business or personal use.
Hosting and domain name registration have become inexpensive. In most cases you can register a domain and host a web site annually for under $75 USD. No other form of advertising can offer you the flexibility found on a web site. It's the "world's most inexpensive printing press." You can test your concept or ideas online without over committing your time or finances. You'll find a link below to help you with selecting a domain name.
One advantage of setting up your web site early is getting yourself established with search engines. Ask family or friends with a web site to link to your site. This will help you get listed and build trust with the search engines. This simple methodology will help you if you decide to stay online for the long haul.
Get Some Help
Before you start, spend some time researching other web sites, seek out someone in the web industry to help you out. You would be amazed at how many people are willing to pass along great information in trade for buying them lunch. Go to your local library and check out some books on building web sites.
If you are apprehensive about building your own site, look toward a local university. You might be able to find a student to assist you in setting up your site. If you are going to get someone to work on your web site make sure they are trustworthy and reliable. Ask for work references and call them. Keep some controls in place to make sure you aren't left high and dry. Make sure they provide you with backup copies of all the files, passwords, and all other relevant information.
Present High Quality Information
You can present comprehensive information on your web site, but don't bore people. Setup an email address and take advantage of two way communication. Make sure your information is relevant to the user. You would be surprised at all the one and two page web sites that are generating respectable amounts of revenue.
One thing too many people and companies do is neglect what they've started. There are numerous web sites on the Internet that were started, never to be finished. In another scenario too many people wait until they have all their information read before posting anything online. As long as the information is high quality content, you can post something. One thing you don't want to do is post an empty page or "under construction" graphic.
At a minimum have some information on what you do and contact information. Below are links to articles that should help you get started. Gook luck and Enjoy!
Want to get more great info? Check out the articles below:
- Paying and Learning to Be Successful Online
- There Is No Perfect Web Strategy
- Are You Listening To Your Users?
- Ego: How to Destroy Your Business Web Site
- The Classic Marketeers
- The Event Promotion System
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