HTML text is making a resurgence on web sites. In this post I refer to HTML in two different ways. One way as a markup language and the other as a way to display text. In the early days of the Internet most sites were built with images and HTML text. Over time developers gradually shifted away from HTML into other markup languages and technology. Developers claimed that HTML was too archaic to use. Yet today web sites are returning to HTML text. HTML has had quiet the interesting journey.
Flash in a Flash
Years ago when Flash came to town using HTML was no longer cool. Flash was to usher in a new era of web development. Companies all over the world wanted to use Flash on their web sites. The demand for Flash developers went through the roof. It was hard not to bump into a site guarded with a splash page utilizing Flash. Eventually people realized that Flash wasn't as great as once envisioned. Companies found that their users wanted information when visiting a web site, not a glorified commercial. The splash pages and flash menus disappeared and developers gradually returned to HTML. I believe that Blogs are a significant catalyst in the resurgence of HTML text.
Why Use HTML Text?
One reason I believe text is so important online is because you cannot do much on the Internet without words. BUY NOW, Click Here, Search, and Home are some of the most common words on the Internet. We are a society that is rooted in words either written or spoken for communicating.
Make sure you don't make the mistake too many web developers commit. They create their web sites with image heavy design and little or no HTML text. Unless these sites have an abundance of back links they rarely rank well in search engines.
If you are looking toward the future of your web site make sure you use HTML text. I recommend this to anyone with a web site. I'll take HTML over any other language on the Internet. Some of the simplest and most successful web sites use HTML text with graphics. There are no bells and whistles, just straight forward content. CNN, Yahoo, Amazon, and Google all use HTML text as their primary means of content delivery.
HTML text might not be the coolest "kid" on the block, but over time it's proven to be the most versatile and easiest to use. I recommend anyone with a web site to build it on a foundation of HTML text.