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« Learning How to Be an Online Business Success | Main | Focus on Web Site Conversions »

Creative Thinking: Brains and Brawn

This post is an extension of the “Discovering Web Site Ideas” post.  In the post I briefly mentioned my methodology for coming up with new ideas.  Today I’m going to expand on this simple technique. Hopefully it will allow you to come up with some of your own great ideas or creative solutions.

I believe that everyone should visit the gym at least three times a week.  Being fit is extremely helpful if you want to be successful in the business world.  Exercising gives you that extra spark. When I work out in the morning I feel energized throughout the day.  If I miss my routine, I drag all day long.  What does exercising have to do with idea creation?  Some of my best ideas come to me while exercising. I'd like to share with you a technique that anyone can use.

During a recent visit to the gym I had a dilemma floating around my brain.  I wanted to make some extra money before the end of the year.  I wrote down the following question: “How do I make an extra $5K in the next week?”  Initially I had no idea.  At the end of the routine I had my solution.  A day later I presented my idea to the client and mission accomplished.  It isn’t always going to be that simple.  But we all have to start somewhere.

This process works best with a weight lifting routine, but can be modified accordingly.  It is based on a 1-2 hour workout.  It utilizes the time you rest between exercises or set.  Here is what works for me.

The Idea Creation Workout

  • Bring a small notebook or a sheet of paper and a pen to the gym.
  • Before you start, write down a question or two.
    e.g. “How do I market this new idea?” or “What can I do to increase services revenue?
  • Keep the notebook or paper with you throughout your routine.
  • In between each set or individual exercises try to write down an idea.

Make sure you don’t force your ideas onto paper.  An idea won't always pop into your mind.  Give the process time. This probably sounds hokey, but let your brain come up with a solution.  I’ve asked a few knowledgeable people on why this is such a simple yet powerful technique.  The best response I received is when you are working out, you are working your muscles not your brain.  Sometimes the best ideas come when our brain has a chance to relax.  You’re letting your subconscious mind take over.  It sounds crazy, but it really does work.

By the end of the routine I usually have all my ideas or solutions.   Here is the really important part.  You need to act upon your ideas.  Too many people talk about their ideas and then never act upon them.  The successful people in this world run with their ideas.  They might not get it perfect or right the first, second, or twentieth time.  But in the end successful people make it work.  Which person are you?




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