Have you ever tried to track down another company’s logo for a project?
Such a scenario is created when companies are trying to cross promote brands, advertise, or are involved with sponsorships. Perhaps you are on a tight schedule and you needed another company's logo hours ago.
Having been through the experience of tracking down logos on numerous occasions "painful" is the first memory that comes to my mind. The real fun begins when you are forced to redraw another company's logo because you can't find an acceptable version online. You can spend hours doing something that should only take minutes or isn't even your responsibility.
Most people try to get another company’s logo via the web. Unfortunately the web is not an acceptable place to acquire a high quality version of another company's logo. My reference to "logo quality" specifically pertains to the resolution of a company's digital logo. Low resolution logos look sloppy and unprofessional. Many people try to pull logos directly off another company's web site. Doing this is not good business practice. Web graphics are rarely more than 72 dpi. This might be suitable for very low quality printing, but not for brochures or high quality marketing packets. Don't use a low quality version of another company's logo. It diminishes the quality of that company's brand.
Online Media Section
Currently, most companies don't provide any way to easily access their logo online. Your company web site should have an online media section. As a security precaution, consider having the media section password protected. You don’t want everyone on the web having access to your company logos or branding pieces. At a minimum have high quality versions of your logo in various formats available online for downloading. Formats should include:
- Vector images .eps, .ai, or .pdf.
- Bitmap images .gif .jpg. or .tif.
Here is a link for more information on Bitmap versus Vector images
You should include at least one version of your logo in vector and bitmap formats. Provide a version of your logo with a transparent background. This is useful for web purposes. For printing purposes be sure you include black and white versions of your logo. Some companies include style and usage guides on proper use of their logo. Make sure you adhere to their recommendations.
Save yourself and other companies countless hours of frustration by having a high quality version of your company logo online. It saves times and money for all parties involved.
Want to get more great info? Check out the articles below:
- Paying and Learning to Be Successful Online
- There Is No Perfect Web Strategy
- Are You Listening To Your Users?
- Ego: How to Destroy Your Business Web Site
- The Classic Marketeers
- The Event Promotion System
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