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Getting Listed In Search Engines

Have you ever been tempted to use a "Submit Your Site" service? Such services promise to get you listed in hundreds of search engines.  Unfortunately, it isn't always that simple.  They get your money and you end up wondering "what just happened?"

I would like to save you some time and money in regards to getting listed in search engines for new sites.

Don't bother with all the extravagant site submission tools, especially paid submission and inclusion.  You'll spend too much time filling out forms and laying out cash with few measurable results.  Most searching is done on Google, Yahoo, MSN, and AOL.  Those sites account for approximately 90% of the Internet search market.   Thus, there is no need to "Submit to over 100, 250, or 1000+ Search Engines instantly!"

The best way to get search engines to find you is by getting another site to link to your site. Links from other sites to your site (Back-links) are worth a great deal. Recently a friend and I launched a web site. We were able to get indexed in Google in about a day, without submitting our site.

Google controls almost 50% of the search market as of the summer of 2006.  I start with optimizing for Google when posting a new site. You need to start with some links going to your site.  As opposed to spending a great deal of time searching for other sites to link to your site, use an existing site.  Most people have friends that maintain a personal web site. Ask him or her for a back link to your site. 

Make sure whatever site you get a link from has a Page Rank of 4 or 5.  A simple utility for determining Page Rank is the Google Tool Bar.  Higher Page Ranked Sites are visited more often by Google's search spiders.

Blogs and Forums
Consider leaving a comment on a blog or forum with a link to your site.  Most blogs and forums allow you to link your site when leaving a comment. Net etiquette note: In your comment, DON'T ask people to visit your site. Just make an honest comment to the post and leave a link to your site.   

There is one site that is worth submitting to: the Open Directory Project (OPD), better know as dmoz.org.  You need to be approved by an one of their editors to get into the ODP.  On occasion this can take a while, but you're index with higher quality sites.  One common mistake many people make is not getting listed in the proper category.

Visit the dmoz.org submission page for more information.

Keep building links to your web site!  It will save you the trouble of getting found by search engines. And you'll get better search engine rankings.  One of the biggest measures of where you fall in the search engine rankings is the number of links to your site.

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