Marketing via Voicemail

Are You Getting the Most Out of Your Away Message?

I am amazed how few businesses use their voice mail or phone system to market their web site.  Both systems are on 24-7.  Are you using your away message as an excellent opportunity to market your web site?

You can add the following to your phone message, "Visit our web site, whatever-site.com, for more information."  Use a Frequently Asked Questions (FAQ) page on your site to answer common questions.  Doing so, helps you avoid having to respond to very simple questions about your business or product.  When your web site answers your visitor's most common questions, you get more time to work on other things.

If you record your voicemail message, be sure to use a land line.  The sound quality of most cell phones and portable phones is not very good.  Record your message in the highest fidelity possible. Be sure the person recording your voice mail message does so in an appealing manner and tone.

Is your domain name short and easy to spell?  If your domain is difficult to spell or hard to remember, be sure people can find you through one of the major search engines like Google, Yahoo, or MSN.

I'll delve more into domain names tomorrow ...