You’re probably asking yourself - what the heck is going on with that TITLE?!?! The answer: A very accurate description that carries a valuable event marketing lesson.
Years ago, my fantastic girlfriend convinced me to go to a cat show. To be honest, not my first choice. But, it’s an event field trip and chance to learn something new. I said, “yes, let’s go!” Little did I know what was about to transpire! As we walked into the building hosting the cat show, the stench of cat urine hit me like a ton of bricks.
My first thought, “I’m going to need a gas mask to survive this!” After regaining consciousness, I noticed something interesting … People are gladly paying $10 to go into a room that smells like cat pee! To be fair, the show featured cats that are supermodels of the feline kingdom. They were absolutely stunning!
My second observation track was that of astonishment and pride …