You Don't Want Your Event in the News for THIS ...

Last Thursday, I had a great training session with a Belgian client. During our meeting, the topic of data security was discussed. Not a week goes by where another company isn’t making international news for an online data security breach. Today’s email is long and essential, so please bear with me!

“Eugene, why are we talking about data security?!?! I signed up for event promotion advice!”

Please consider the following: “If your event’s customer data is compromised, who gets the blame?” You and your organization are going to be in the news! Your customer won’t care what vendor you hired or who’s fault it is. They will blame you!

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Protecting Your Identity Online, Simple Things You Can Do

Identity_theftToday I’m going to share with you a FREE Report on the simple things you can do to protect your online identity. Just click on a link below to access the report.  In addition, there is a simple technique you can use to determine when anyone posts information about you in Google. (Google

Want to Automatically know when something is posted something about you in Google?
Use a Google Alert. Google will send you an email each time the words you enter, in this case your name, show up as a new posting within Google. You can customize the options to your preference. Different alert types include Blog postings, news stories, videos, web sites, and various groups. You can select the comprehensive selection, under type, to get an alert for any of the previous categories.  Alerts can be set for once a week, daily, or as it happens. Go to for more information.  Yahoo and MSN also have similar services.

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Danger - Why Weak Passwords are Very BAD for You!

Today I'm checking in from lovely Kerhonkson, New York.  A quaint cove nestled in the Catskill Mountains of New York State.  The air outside is clean, crisp, and refreshing. It reminds me of Canada.  And when I think of Canada, I think of my good friend "Gnome." He is one of Canada's top ethical hackers and provides me with some of the best Internet security advice on planet Earth.

On Passwords . . .
Everyone has a password for something they do online or off.  Passwords represent the front line of defense against people who might look to access your personal or business information.  Identity theft is a very real threat. It is important to ask yourself "how secure are my passwords?"  Consider the comforting statistic below brought to you by the United States Department of Agriculture:

"Your computer password is the foundation of your computer security, and it needs to stand up against the tools that hackers have for cracking it. There are 308,000,000 possible letter combinations for a six letter password using all upper case or all lower case letters. A readily available password cracker can check all of them in only 2 minutes 40 seconds."

Pretty comforting statistics, eh?  Are you using a weak password to protect your sensitive information? You need to make sure you have the best password possible.

Example of a bad passwords:

  • bob1967 (Name and birthday)
  • Blueleaf23 (Simple words and numbers)

Great, Yet Simple Password Suggestions
Gnome told me to include a space in passwords. The default setting for many automated password cracking programs don't check for spaces.  Also use nonstandard symbols such as "%, !, &" and "MiXed cAse," plus numbers.  Obviously longer passwords are more difficult to break. Doing these simple things will ensure that your passwords are significantly more secure. Be sure that the system your using can accept "spaces" or nonstandard characters.

Example of good passwords:

  • 45g-$ sd
  • 2^hu4@1p
  • ds%3D26Cr

A Password Protocol
Aside from a good password, you should also adopt a password protocol.  Other people engage in the nefarious activity of social hacking. Social hackers are individuals who misrepresent themselves as agents for various companies. This involves trying to get people to unwillingly give up their passwords. Never give out your passwords to anyone over email, telephone, or otherwise.

Keep yourself "safer" on the online world.  Use a good password for everything you do online.

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