Eugene "Az" Loj (Loj pronounced Loy, like joy) has spent over 24 years in the outdoor event and air show industry. He started when we was a teenager helping with Ukrainian Dinner Dances and grassroots promotions for Ukrainian Volleyball Tournaments.
Imagine how it would feel to run an event that's already paid for ... in full? And, that every person who attends your event is pure profit!
When it comes to events, it comes down to this - "bundles of money in the bank before your event starts and happy event attendees before start and after they get home!"
As you probably know, it's far easier to execute a fantastic event, when you don't have to worry about how to pay for it.
Learning from Marketing TOP GUNS
Over the last 18 years, Eugene has incorporated the proven and tested strategies of "real world" marketing TOP GUNS like Robert W. Bly, Fred Gleeck, Drayton Bird, Jay Abraham, Dan Kennedy, John Carlton, Brian Kurtz, Ben Settle, and Eben Pagan.
But first, let me start with a little disclaimer, what follows could be viewed as bragging ... Please understand, that is not the intent.
Ok ... "So what is your intent?"
The intent is to impress upon you the extraordinary results you and your team can achieve when using a tested and proven marketing system specifically developed for events. Oh yeah, and everything I'm going to share with you requires hard work. That said, I've discovered and implemented a proven process to efficiently get you from start to success, minus a lot of stress and sleepless nights.
I empathize with the feeling and emotions when nobody shows up to your event. It has happened to me more than a few times. Thus, I want you to avoid as many mistakes as possible along your own journey.
He knew he had a winner in 2009 when one of his clients made $21K+ of advance sale tickets to a FREE event in less than 60 Minutes. Since then, Eugene's been able to repeat and regine the process for clients across North America and Europe ... hauling in extraordinary sums of money in to client bank accounts.
In 2022, one client brought in over $300,000 USD of online ticket sales in 60 minutes*, 4 months before their event, without spending a dime on traditional advertising ... As crazy as that sounds!
*Sales figures represent extraordinary results and are NOT typical. Years of hard work, client commitment, and dedication generated the results above.
Best Free Event Marketing/Promotion Advice I Can Give You ...
Running or starting an event should NOT be viewed as an easy business opportunity or get rich quick scheme! Too many people have unnecessarily lost fortunes in the events business. I know this sounds like I'm trying to discourage you, because I am! I've seen far too many good people with great event ideas lose small fortunes! In some cases, good people drained retirement accounts on events that were doomed to fail. So, please bear with me ...
Here's some blunt honesty - The Hucksters and "Internet Charlatans" out there who promise people insane results piss me off!
The proven information you'll learn is not a instant success pill. You will not become a millionaire overnight or sell out your event in an hour. If you're looking for a last minute miracle for your event - please look elsewhere. Yet if you have few weeks before your event, I might be able to help you out. No promises!
All of this takes hard work and dedication. My goal is to show you the proven and tested shortcuts to maximize your event results - while minimizing time and stress!
If you're ready to apply a system that's been tested over the last 20+ years and willing to work hard, then please read on . . .
Take the Worry Out of Your Event Marketing
When you have Eugene's system in place, you can stop worrying about people showing up and focus on executing a great event. This system ensures you are protected by maximizing profits and minimizing your financial exposure through advance sales sales -- all before your event even starts. It’s important to remember that the system you have access to has been tested and improved multiple times over the last twenty years. You’re getting an even better version than any of my current clients.
Free Event Promotion Training and Ideas
You'll find years of proven event marketing and promotion advice that you can start integrating immediately into your business or event.
Eugene has distilled his 20+ years of building money making web sites into the Event Promotion System. The system is the comprehensive Internet Marketing course on planet Earth specifically designed for event organizers. Almost any event can easily integrate the system and strategies into their current web site.
- Other clients have also achieved amazing results including $105,180.00 of online ticket sales in less than 14 days and $36,100.00 of advance ticket sales for a Beer Festival.
Be sure to check out the Success Stories and Testimonials page.
Delivering Extraordinary Value
Even if you don't do business with Eugene, his goal is to provide you with tremendous value and insight.There are over 735+ free event promotion and event marketing articles on this web site. You are sure to find at least one very good business idea. Please make sure you read a few articles.
Eugene is in the final stages of launching the Event Profit SystemTM online course and book. The System shows event marketers and promoters how to maximize their event marketing on the Internet and with multiple forms of traditional advertising. The numerous techniques described in the “Event Promotion System" can be used for almost any event: Business Seminars, Workshops, School Events, Air Shows, Festivals, Arts and Crafts Shows, Not for Profit Fund Raising Events, and many more.
Eugene is available for consulting and public speaking opportunities, serious inquires only. You can contact Eugene by emailing: eugene (at) eugeneloj.com
Eugene is proud to have worked with over 100 different companies, of all sizes, including ...
- Canadian International Air Show
- Dale Jarrett Racing Adventure
- Greece Public Library
- Lifetime Assistance Inc.
- Rochester School for the Deaf
- United States Air Force
- United States Air Force Reserve
- United States Navy
- International Council of Air Shows
- European Air Show Council
- The Rohrbach Brewing Company
- Federal Aviation Administration
- Canadian Forces Snowbirds
- Official International Queen Fan Club (The Band Queen)
- Monroe County Sports Development Corporation
- KrausCreative, Inc.
- Ignition Consulting, Ltd.
- Xtreme Fitness
- Kick Back Life
- Insights PPS
- Empire Sports Solutions
- Waterloo Air Show
- Memphis Air Show
- Atlantic Canadian International Air Show
- Rochester International Air Show
- Wings Over Houston Airshow
- California Capital Airshow
Success Stories and Testimonials
Be sure to check out the Success Stories and Testimonials page.
Flying Upside Down
One of his biggest passions is flying airplanes upside down. Eugene has integrated his passion as a pilot into his work with the aviation community.
If you want a little taste of what "Flying Upside Down" is all about, check out the post "The Most Fun You Can Have With Your Clothes On."
Below is a shots from the Harvard Aerobatic Team's jaunt to Comox, British Columbia with the RCAF Snowbirds.