Is Your Event Weather and Recession Proof?
Being a healthy skeptic is advantageous for outdoor event organizers. For many, the question might be, "What happens when you cannot hold your event due to weather?" Recently, the question has been: "If the economy gets rocky, are people still going to attend our event?"
The above questions are worth asking regularly. Not to fear-monger but to stay agile against common event challenges, especially with those things that might be entirely out of your control.
A healthy cash reserve is the most straightforward answer to the above questions. Unfortunately, it's the most difficult to achieve for many event organizers, especially small venues.
Another contingency becomes a robust marketing system. Can you still prime the pump of success regardless of circumstance?
During COVID, two outdoor event organizers used their marketing systems to pre-position their events. After the world opened up, both events went on to record-breaking revenue.
Next time you have an opportunity, ask yourself and your team, "What happens when we have to cancel our event on short notice?" The answers you receive will be telling. Even if the answers aren't to your liking, now is the time to develop contingencies.
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