Minimize the hoop jumping
Last week, my car needed maintenance. As result, I found myself in a small auto repair shop. "Calcio" loving Italians run this cozy auto repair shop. Serie A and Serie B, to be precise.
In the repair shop waiting room is a community board. There, you will find numerous business cards and a poster or two promoting local events.
During my visit, there was one event poster being displayed.
Side note: If it's not already a habit, make sure to take the time to review any event poster that you might see. There's always something to be discovered!
Most of the important information elements were well covered when it came to the event poster. Yet, there was one significant issue. And it’s something I’ve seen on a regular basis.
The event poster recommended visiting the ticketing company’s website to "Purchase Tickets".
Why is that an issue?
Because visiting a ticketing website makes a prospective ticket buyer jump through several hoops to purchase an event ticket.
Case and point. You must go to the ticketing website and click on a tiny "Find your next event" button. After you click the button, you need to enter a location. Then, you're presented with numerous events. As you scroll down through the events, more events populate.
Ultimately, after a bit of diligent searching, I never found where to purchase tickets for the event advertised on the poster. And my guess is that I’m not the only one.
A more straightforward solution to the above is to have your event website and sell tickets directly from your website.
As the direct response people say, "Make it easy for them to buy, right now!"
If you have your own ticket sales start, please share it in the comment section below.
Want to get more event ticketing info? Check out the articles below:
- Event Marketing Idea: Blocking Your Tickets
- Smart Advance Ticket Strategies
- Event Promotion: The Psychology of Ticket Prices
- Leveraging Huge Ticket Discounts to Drive Advance Tickets Sales
- How to Sell Even More Tickets to Your Event
- When to Start Selling Tickets for Your Event
- Charging a Premium Event Ticket Price
- Getting Them to Buy Tickets Early