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Ted Lasso's curiosity advice for events

After a presentation last week, I was given the feedback of "Eugene gave yet another over-the-top example of success. That seems like what he always does."

Both of the previous sentiments are accurate. With that said, here's a slightly different take.

Instead of touting my accomplishments, I prefer to frame success in the form of client accomplishments. It's a team effort that often involves overcoming numerous challenges.

So yes, I'm proud of what's been accomplished with all parties involved. But, ultimately, the goal is to inspire others and get them to realize similar outcomes, regardless of their current circumstance. Hence, presenting before and after case studies.

For context, the over-the-top example referenced above was an event that increased their first-day ticket sales by over three hundred thousand percent. As they say, "results not typical!" And it only took six years and a lot of "kicking and screaming" to realize that increase.

Regardless of event niche, judgment and jealousy seem to be the default frames of a significant number of people.

And for all the success stories and presentations, a minuscule number of people have ever asked, "can you please tell me how was that accomplished?"

So instead of focusing on the negative, let's try something positive ...

If you're looking for a great television series, may I suggest Ted Lasso. The series is about an American football coach who travels "across the pond" to coach a Premier League team. A great quote is referenced during an episode in season one.

During the episode, Ted is in the middle of a competitive game with a seemingly superior opponent.

As Ted says, "Be curious, not judgmental." And "if they (people) were curious, they would have asked questions." It's simple and sage advice.

Some of the most significant client accomplishments have come from curiosity. Specifically, digging into other events and businesses to determine, "how did they do that?" or "how does that work?"

Fortunately, in almost every instance where I personally reached out, event organizers and business owners were more than generous in sharing their challenges and discoveries. Moreover, many shared findings form the foundational elements for highly successful client campaigns.

If you and your team aren't actively out there looking for new insights and challenging current assumptions, never forget to "Be curious, not judgemental." Ask a lot of questions because the dividends are extraordinary!

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Posted at 12:41 in Event Promotion and Marketing |