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Event Promotion: An immutable human buying behavior

The Irreplaceable Charm of Live Events

Getting together with other human beings is a positive experience that is almost impossible to replicate. But, of course, that’s provided you want to get together with other people. The holidays don’t always give us a choice. :-)

Before the pandemic someone asked me, "do you think digital events would replace live events?"

My answer back then, and even more so today, is a resounding "No, live events are here to stay!" Even if the pandemic as slowed live events down.

Yes, there is a time and place for digital events, especially if your local or federal government doesn’t allow you to hold an event.

With the above said, if you’re going to go digital, use it as a supplement and not a replacement to your live event.

You and your team need to stay proactive.

The single best thing you can do right now is to "prime the pump” for your next event, even if you’re uncertain when your next event might occur.

What steps do you have in place to make that happen?

Reach out to your previous customers, generate leads, and build relationships with those in your target market. Doing so will pay you in spades.

Even better, a proactive approach to your next event will put you leagues ahead of your competition.

Here are some additional tips on planning and promoting a successful event: