Peter Parker beats back the pandemic
The Irreplaceable Charm of Live Events

Your Diamond Mine of Data - Lost Forever

Here's a short and unfortunately not so sweet tidbit for today ...

A surprisingly high number of new client projects start with clients not having access to their own Google Analytics data.

What’s worse is that the entire process of trying to track down access for Google Analytics always results in a massive time suck for everyone involved.

Why rant about Google Analytics access?

Because without Analytics, you lose any potential assessment of previous advertising and marketing campaigns. Without Google Analytics or another comparable platform, assessing an event’s online future potential is challenging.

How do you plot your future, if you can't assess the present or your past?

Ultimately, most clients set up a new Google Analytics account and forsake all their previous data. All your previous advertising campaigns and potential marketing insights are lost forever.

Instead of droning on about the issue, please consider the following simple recommendation.

Make sure to triple-check that you have full Admin privileges on all your Google Analytics properties. If you’re unsure, be sure to check with your web provider or IT person.

If you don’t have access to your Google Analytics, you want to weigh your options now when you have time on your side. And time will give you a bevy of options that you won't have available when you're against the gun.

Having your web stats readily available with help you and any savvy marketing person you might hire chart a successful path of online success.

Want to get more info on tracking the effectiveness of your event promotions with Google Analytics? Check out the articles below: