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Peter Parker beats back the pandemic

Over the weekend, Disney/Marvel's Spider-Man: No Way Home raked in over one billion USD worldwide. All in the middle of a significant uptick in COVID cases from around the globe.

Given the circumstances, one might think, what about COVID restrictions, vaccines, and lockdowns?

On its face, Spidey's success doesn't seem possible!


To be clear, if people want to see a movie in these times, that's a personal choice. To that point, there was an expectation that all theater moviegoers wear a mask here in Rochester, New York.

Heck, we had it easy!

In other parts of the world, you need to provide proof of vaccination just to enter the movie theater. Of course, that's in addition to wearing a mask.

Remember, movies are very similar to events. Like events, movies get a group of people to spend their hard-earned money to be entertained, educated, or to help others.

Yet, despite COVID ...

Spider-Man was an enormous financial success. That's because Disney/Marvel manufactured a massive amount of demand for a high-quality "event."

The second essential component is that Spider-Man has been on the silver screen for about 20 years. Thus, creating demand is easier when you have a known event that people want to attend.

Much like Disney, you can stack the deck in your favor.

Be sure to click on the source link above for a peak into No Way Home's early success. After you click on the link, replace any movie references with the word "event." There are at least a few great knowledge nuggets for you to take away.

P.S. - In case you're wondering, Spider-Man: No Way Home was an excellent movie and worth a watch. The movie an interesting take on personal choices and consequences.

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