My friend Dan "Diggler" Proczko is also known as "The Duke of Data!"
Dan gave a presentation to a sold-out room of 75 marketers. During his presentation on campaign building and data strategy, he asked a straightforward question to the audience, "how many of you are using an analytics platform to track your marketing campaigns, like Google Analytics?"
"Come on Eugene, seriously! They're all marketers, of course they have something like Google Analytics installed, right?!?!" Dan was flabbergasted by the response.
In a room of 75 marketers, only 6 people had an analytics platform installed.
Without Google Analytics or a similar service, "you're flying blind!" Just like a pilot flying in clouds, in between mountains, with no instruments. That's a death sentence. And as a pilot, I can tell you firsthand, the last sentence is no exaggeration.
Yet without Analytics or a similar service, you have no idea what's happening on your event website. Including, at the most basic level, if your advertising or marketing is generating any results.
Want to get more info on tracking your event promotions? Check out the articles below: