Do you have great event photos at your fingertips?
"It's been two days, we haven't found anything decent, and they're still looking."
Thus, let me ask you ...
Do you have a set of high-quality photos of your event at your fingertips?
Even more important, if people are in the photos, do you have a model release or written permission to use your event photos for marketing purposes?
Yes, the questions above seem overly obvious. Yet, there is a lot of searching and digging for event photos on almost every project to date. Unfortunately, the photo search process becomes a giant time suck. And more often than not, when found, the images are less than ideal for marketing purposes.
Here are some quick suggestions ...
Ensure you keep a series of high-quality event photos on a USB drive or online cloud storage that you can quickly access.
If you have the funds, consider hiring a professional photographer for your next event. If you don’t have the funds, you might want to approach a local university for help.
Most of the cameras used by professional photographers also can capture high-definition video and audio. If you’re not using event testimonials, it’s something you might want to consider.
Last but not least, make sure you give the person photographing your event clear instructions. When combined with smart marketing and copy, there is a particular style of photo that can sell your event for you.
Without giving too much away, you want people to see a picture of your event and exuberantly say, "Look at how much fun those people are having; I want to do that!"