You know what it's like ... those days leading up to and through your event. My guess is that you would NOT use words like "relaxing, stress-free, or pleasant." Chances are it's a little more chaotic, dramatic, and stressful. What probably ends up happening is you get into execution mode.
And because you're in execution mode, you have to prioritize your time and energy against other efforts. What often gets neglected when prioritizing are your advertising and marketing efforts. It's the nature of the beast.
My question for you today is this:
"What's your marketing plan for the final days leading up to and through your event? And how are you going to execute on that plan?"
Being able to confidently answer both questions above is essential for maximizing your event attendance and ticket revenue. And it's rarely an easy answer. So, here are two simple strategies which all my clients use.
With clients, their marketing and advertising plans are usually discussed and finalized six to nine months in advance. There are even a few contingencies thrown in the mix for outdoor events (weather being the most common curve ball). If something unexpected comes up during a client's event, there are a series of standard operating procedures. Little is left to chance.
Now for the second critical cog! You might have a great plan, but who's going to execute it?
Because you know how busy things get leading into your event, you must have a dedicated team or person to implement your marketing plan. That's key! It needs to be someone you trust implicitly. That individual or group should have full authority to "do what it takes." And it's something missing for many events.
Make sure you have a marketing execution team leading into your event. By doing so, you'll sell more tickets and be able to focus your efforts on ensuring a great event!
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