Ben Franklin's Thunderstruck
"On a June afternoon in 1752, the sky began to darken over the city of Philadelphia. As rain began to fall and lightning threatened, most of the city’s citizens surely hurried inside. But not Benjamin Franklin. He decided it was the perfect time to go fly a kite.
Franklin had been waiting for an opportunity like this. He wanted to demonstrate the electrical nature of lightning, and to do so, he needed a thunderstorm."
Source: Gupton, Nancy. "Benjamin Franklin and the Kite Experiment" https://www.fi.edu/benjamin-
Do you have an outdoor event? It can be anything from a sporting event, an ethnic festival, to a beer festival. The weather forecasters try their best, but they are often incorrect in forecasting.
Outdoor events can lose obscene amounts of potential revenue because of a wrong weather forecast. All it takes is the implication of inclement weather, and your event attendees won't show up, even if it's beautiful outside.
There are few things in this world that have as much indirect impact on your event as the weather. Even worse is a completely inaccurate weather forecast. Though you cannot control the weather or forecasts, there are specific actions you can take to minimize its impact.
One such action is using all your digital resources to keep your fans and event attendees better informed when the weather throws you a curveball.
As Benjamin Franklin put it, "An ounce of prevention is worth a pound of cure."
Using digital assets offers you the ability to disseminate information in a very rapid fashion. Compare and contrast a straightforward email broadcast to the time it takes to contact hundreds or thousands of people over the telephone.
There are multiple channels for contacting people via the Internet: your website, email, SMS, and social messaging services. The first place you can start to inform people is right on your event's home page. A simple update to a web site might be all that is required if people know to check the web site for updates. One important caveat, regardless of medium, is making sure your message is easily understood.
Pro-activity, combined with technology, is a serious counterpoint to Mother Nature's unpredictability. Use technology to your advantage. It can save you time and money. Plus, preserve the customer experience.
Finally, have a game plan in place before you have any weather-related issues. This seemingly obvious piece of advice has been missed often by the most seasoned of event organizers.
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