"A" writes the following in response to yesterday's email on social media icon placement ...
hi - what if you consider that social media helps with awareness, but actual ticket sales do not reflect a click from a social media link
old school example - you have to advertise for months in magazines before there can be increase in sales attributed to magazine ads
continual subliminal and overt messaging on the subject
in this case the show that you want people to attend.
perhaps people click on the social media for more info
and then later to the website to buy tickets
good thoughts, good health!
Thanks for reply "A!"
Good question on awareness in regards to social, including your "old school" example. The difficulty of "awareness" campaigns is that how do you measure effectiveness without tracking a specific action? Without some variable or valuation, it almost becomes arbitrary and subjective.
Thus, have a measurable call to action / tracking method in every single marketing and advertising piece in the marketplace.
There are tracking options for every medium, e.g. promo codes, unique URL, unique link on a URL, telephone number, etc. Most of the previous methods tracking methods are offered as part of automated services.
In the case of your magazine ad example, use a unique domain name for that specific magazine.
At the end of your magazine ad run, you can create a report and see how much traffic was generated by a unique domain name, promo code, link, telephone number, etc.
Let me know if the above helps.
Here are some additional social media resources you can use to market your event:
- Do You Make These Social Media Mistakes with Your Event?
- Measuring Your Social Media Event Promotion Efforts
- How to Leverage Facebook and Your Event Marketing
- Beware of the "Social Media" Event SMACKDOWN!
- Social Media, Your Event Marketing, and "Insider Info" . . .
- Social Media Comments and Your Event
- The Downside of Promoting Your Event with Social Media